UNIT 1 is proud to announce that its AURA Hybrid Smart Helmet has won an iF Design Award and a Red Dot Award for Product Design. This double accolade from the two leading global players in the Design World is a testament to both AURA as a category-defining product and UNIT 1’s for setting the bar in Product Design.
For a product to win either an iF Design Award or a Red Dot Award is a huge achievement - both of these awards hold extremely high standards year after year and are given only to products that combine innovation, design excellence and purpose, with companies the like of Apple, Sony, Bosch & Samsung among its winners. For a product to win both these awards is a different statement altogether: through this milestone, AURA earns its place among the best in the industry.
"Following AURA’s strong commercial success quickly after launching, this milestone checks the final box: the endorsement of the global design community in its highest possible form that is an iF Design Award and a Red Dot Award.”
— Javier Bertani, medeoprichter en hoofd van de afdeling Industrieel Ontwerp bij UNIT 1
With this double addition to its accolades, UNIT 1 continues to build on its award-winning design legacy. Since its inception, the brand has been consistently recognized for design excellence across its entire helmet lineup — including a Red Dot Award and an iF Gold Award for the FARO Smart Helmet (AURA’s predecessor) and a EUROBIKE Award recognition for AURA on its debut last year.
“We hebben onze producten altijd van begin tot eind in eigen beheer ontworpen en ontwikkeld – elk product draagt dus ons stempel. Ontwerp vormt de kern van UNIT 1 het feit dat AURA op deze manier AURA , bevestigt dat we op de goede weg zijn.”
— Juan Garcia Mansilla, medeoprichter van UNIT 1
Deze onderscheidingen onderstrepen de missie UNIT 1om via ontwerp en technologie voor meer veiligheid te zorgen, zodat fietsen veiliger en aangenamer wordt.
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